Effective storytelling transforms data into industry influence.At Intel, I led the development and execution of the Intel IT Annual Performance Report 2015-2016, turning it into a strategic tool for engagement, visibility, and global reach.
I aligned content strategy, collaborated with internal teams and vendors, and crafted a compelling narrative.
The result? The digital campaign drove 360% increase in engagement year-over-year, secured seven new multi-million-dollar B2B leads, and generated 590,000 social media impressions.
This report played a key role in showcasing Intel IT’s over $1 billion in operational savings through big data and analytics, reinforcing the company’s leadership in digital transformation.
Forbes highlighted the report’s insights, further amplifying its reach. Around this time, Intel CIO's was recognized as a digital trailblazer, receiving industry awards where she credited Intel IT's contributions, including findings highlighted in this report. As a global campaign, the report strengthened Intel’s position as an enterprise IT leader, driving meaningful conversations across the industry.
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Read the 2015-2016 IT Performance Report at Intel.com.