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Selected Work

My selected work showcases expertise in enterprise transformation, executive communications, and business operations, demonstrating a track record of driving large-scale change, optimizing collaboration, and amplifying impact across global technology companies.
what i do

Empowering Teams,
Driving Impact


Here are examples of how my work has empowered teams to embrace change, enhance collaboration, and drive meaningful impact across global organizations. By leading enterprise-wide initiatives, optimizing strategic communications, and aligning people with technology, I have helped organizations adopt new ways of working, streamline operations, and lead with clarity and confidence.

Snapshot of PANW case study from Asana: PANW reduces operating costs by 40 percent with Asana
Scaling Enterprise-Wide Collaboration with Asana
at Palo Alto Networks
Driving collaboration at scale requires thoughtful change management and strategic execution.

At Palo Alto Networks, I led the change management strategy for the company-wide migration to Asana, ensuring a seamless transition for 16,000 employees.

Over six months, I collaborated with 65 cross-functional leaders to drive user adoption at a 10% monthly growth rate, unlocking $6M in IT savings.

The efficiencies developed during this rollout set the foundation for future technology migrations, enabling the rapid 8-week deployment of Prisma Access Browser.

🔗 Read a case study that Asana developed with Palo Alto Networks following the rollout. (Credit: case study and video courtesy of Asana)
Snapshot of Prisma Access Browser ad from PANW
Amplifying AI-Driven Security at Scale
at Palo Alto Networks
Strengthening enterprise security takes more than technology—it takes adoption.

At Palo Alto Networks, I led the change management and communications strategy for the internal rollout of Prisma Access Browser, a Zero Trust security solution designed to provide secure, VPN-less access for enterprises.

To accelerate companywide adoption, I took a hands-on approach in training the LLM powering PANDA (Palo Alto Networks Digital Assistant)—an AI-driven service providing real-time technical support and enablement.

The result? Accelerated user adoption company-wide in just eight weeks.

🔗 Learn more about Prisma Access Browser. (Credit: Image and website courtesy of Palo Alto Networks)
Snapshot of the Global Impact Report 2021 cover from ServiceNow
Driving Employee Giving and Culture
through Impact at ServiceNow
Aligning corporate values with meaningful action fosters a culture of purpose.

At ServiceNow, I led the employee engagement communications for ServiceNow’s first-ever Global Impact Report, ensuring the employee giving initiative was a key feature.I designed and executed an employee activation campaign in partnership with the program lead, driving $1.6M+ in donations, 25% employee participation, support for 2,600+ causes, 10K+ volunteer hours, and impact across 300 organizations—exceeding the annual goal by 33%.

The PR team published these results as part of the company's first-ever global impact report.This initiative was more than giving back; it strengthened ServiceNow’s culture by reinforcing its core values and empowering employees to make a tangible difference.

🔗 View the Global Impact Report 2021 (Credit: Image and Global Impact Report courtesy of ServiceNow)
Snapshots/collage of CodeWorks, OpenTech, Game Day, and other events at Visa
Engaging and Enabling Developers through Visa Events
Innovation is more than new inventions—it demands community, education, and hands-on engagement.

At Visa, I led the end-to-end planning, communications strategy, and execution for major developer events, creating spaces for engineers to collaborate, learn, and showcase innovation.

I designed and executed high-impact events and programs that strengthened Visa’s developer culture, enhanced technical engagement, and fostered innovation.

By increasing all-hands participation by 40%, improving onboarding for 100+ future engineers, and leading global hackathons and speaker series that engaged 1,000+ developers across multiple regions, my work created dynamic spaces for learning, collaboration, and real-world problem-solving.
Layout of snapshots of the Intel IT Performance Report 2015-20616 and digital assets from Intel
Turning Data into Influence and Impact with
the Intel IT Performance Report, 2015-2016
Effective storytelling transforms data into industry influence.At Intel, I led the development and execution of the Intel IT Annual Performance Report 2015-2016, turning it into a strategic tool for engagement, visibility, and global reach.

I aligned content strategy, collaborated with internal teams and vendors, and crafted a compelling narrative.

The result? The digital campaign drove 360% increase in engagement year-over-year, secured seven new multi-million-dollar B2B leads, and generated 590,000 social media impressions.

This report played a key role in showcasing Intel IT’s over $1 billion in operational savings through big data and analytics, reinforcing the company’s leadership in digital transformation.

Forbes highlighted the report’s insights, further amplifying its reach. Around this time, Intel CIO's was recognized as a digital trailblazer, receiving industry awards where she credited Intel IT's contributions, including findings highlighted in this report. As a global campaign, the report strengthened Intel’s position as an enterprise IT leader, driving meaningful conversations across the industry.

🔗 Read the 2015-2016 IT Performance Report at Intel.com.
Snapshot of VP of Sales talking at the ASTRO trade show from Varian
Driving Higher 4X Intranet Engagement with Video:
Varian ASTRO Tradeshow
Maximizing event visibility requires fresh, engaging formats. At Varian, I developed a video-driven strategy for the ASTRO trade show, the largest event in radiation oncology, to elevate digital storytelling.

I replaced static content with Varian’s first-ever ASTRO virtual booth tour, featuring the VP of Global Oncology Marketing .

I prepared an executive brief and then streamlining vendor partnerships and optimizing production costs.The result: We delivered 4X the engagement of traditional written content and over 4,000 internal employee views on the intranet, setting a new benchmark for future internal communications.

🎥 Watch the ASTRO Booth Tour Video (Video: Courtesy of e-llusion media)
About Me

I am a fourth-generation Bay Area native. My father is a US Marine veteran and a retired aerospace engineer. My mother was an expert in global trade. I also have a son who is in college at Cal Poly who is on the path to becoming a tech entrepreneur in the AR/VR space.

Together, they taught me that innovation—using technology to find new and better ways to make a positive difference in the world—is integral to what it means to be free.

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I’m based in the SF Bay Area.
shalon.maudsley@gmail.com
+1 650-823-9860
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